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Marketing

AI-Driven Marketing Strategy
LLM & Generative Engine Optimization (GEO)
Search Engine Optimization (SEO/AEO)
Content Strategy & AI Search Visibility
Schema Markup & Structured Data
AI Agents & Conversational AI

projects

Research · Design · Launch

Build performant, mobile-first websites and brand experiences
A/B testing and conversion rate optimization
Brand identity, visual systems, and UI/UX design
AI-optimized content architecture and structured data implementation
Front-end development across WordPress, Shopify, Webflow, Squarespace, Wix and custom HTML/CSS

design & development

From concept to launch, I design and build modern, performant websites that look great on every device and are structured for AI search visibility from the ground up.

ai marketing & strategy.

Help brands get discovered in the age of AI search — across Google, ChatGPT, Claude, and Perplexity. From LLM optimization and GEO to schema markup and structured data, I bring certified, hands-on AI expertise to every strategy.

brand & creative direction

Strong brands don't just look good — they communicate clearly and build trust. I develop visual systems, brand identities, and creative direction that resonate across digital touchpoints and leave a lasting impression.

Elizabeth Gwinner
Digital Marketing &
AI Search Strategist

about me

I'm a Digital Marketing Manager and Creative Technologist with 10+ years of experience — and I'm still just as excited about building new things as I was on day one. New tools, new ideas, new challenges? I'm in.

what I do

I design, build, and market digital experiences that actually perform. Brand identity, UI/UX, technical SEO, front-end development, AI search visibility — I connect the creative and technical dots so you don't have to find three different people to do it.
I'm also one of a small group of practitioners certified directly by Anthropic, which means I know how to get your brand discovered not just on Google — but on ChatGPT, Claude, and Perplexity too. Pretty cool, right?

How I Work

Every project starts with research, moves through prototyping, and ends with something you're proud to launch. I love collaborating, I move fast, and I genuinely care about the work.
Got a great idea? Let's make it happen. 🚀